And how do we avoid wasting those precious respondents that are often not easy to recruit?
Maybe so much small-scale research is bad because it's hard to get the right data from the right people?
How I'm using a low cost/high leverage method to meet people who might need my services, without any sales pressure.
Real-world examples of service specialization, levering up from implementation to strategy work, making a service easier to sell by changing the target market and improving the messaging.
This will be of interest only to indie software engineers/developers, UX, and project managers who are available for project work immediately.
Specializing with minimal risk, a book-writing taxicab confession, and some ways to save on your taxes *and* grow your business.
In "The Positioning Manual", I missed a pretty good opportunity to make sense of "the thriving generalist". Also: ticket giveaway to MYOB 2022.
Just a quick invitation to a weekly online open coworking event that I run at 8am Mountain time on Tuesdays.